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World Population Day 2008

 

  Jansankhya Sthirata Kosh (JSK) observed “World Population Day” on 11th  July 2008 by organizing a National Conference in partnership with FICCI, UNFPA and PFI. The theme of the Conference was “Corporate Engagement in Reproductive Rights: Let’s make it happen”. The objective of the Conference was to discuss strategies that could engage industry by presenting the current scenario and future population projections and by giving an opportunity to selected companies to describe their own initiatives that support the theme.  A seven minute film “The People Paradox” on major reproductive health issues was screened which had a blend of health experts from AIIMS as well as very young girls married and with children recounting their experiences with vivid scenes from inside village homes. It was a striking contrast.

           

   Shri Jairam Ramesh, Hon’ble Minister of State for Commerce and Power inaugurated Conference and delivered the Key note address. He encouraged the Corporates to come forward as a part of Corporate Social Responsibility (CSR) and promote /adopt JSK’s strategies as their own. He specifically requested FICCI to persuade all their members to join hands with JSK not only for sponsoring the “Prerna” strategy but also to become JSK’s members.

           

   The conference received an impressive response as there was representation from international agencies, Public and Private sector companies, NGOs and media. (Detailed list of those who attended is enclosed for reference). Identified private sector companies viz. Indo Gulf Fertilizers, Bhavishya Alliance (ICICI Bank, HDFC and Hindustan Unilever), Usha Martin, Deepak Group of Companies, Tata Chemicals Ltd. described their own initiatives and showcased their beneficiaries who spoke about specific community based programmes and the health benefits received by mothers and children through the facilities provided.

           

   JSK also presented a beneficiary, Aneesha, awarded under the Prerna Strategy from Village – Barai, Tehsil – Basedi, District Dhaulpur of Rajasthan who came in a traditional black burqua but managed to explain how she was allowed to study and get married at 19. She had never left her village until she came to Delhi. 

           

   Posters designed by UNFPA and JSK and already adopted by Indian Railways with their own logo were also exhibited.  Syndicate Bank announced availing of JSK’s membership by 500 rural bank branches. They also agreed to adopt JSK’s posters as already done by Indian Railways. (Click here to view all the Posters.)

 

   A Fact Sheet comparing the best performing and least performing States in respect of selected indicators that impact on reproductive health and family planning were given to all the participants. The fact sheet includes a quote from Ms. Chanda Kochhar, Joint Managing Director “ICICI Bank”.

 

The well-being, health and educational capacities of our young people would decide our future – as a nation, as employers, as service providers and as a consuming class for resultant economic growth.

 

 
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