A one day
workshop on Population Stabilization and
the Role of Media was organized by
Jansankhaya Sthirata Kosh (JSK), Jagran Pehel
and Jagran Sakhi on 9th January, 2009. This
was the first State level interactive
workshop with journalist organized in Lucknow,
Uttar Pradesh. The aim was to sensitize the
journalists and orient them towards
Population stabilization issues and to enhance
their capacity for impactful reporting.
was attended by 60 journalists from districts
of Uttar Pradesh with a majority of
journalists from Dainik Jagran. This workshop
was also supported by other media houses like
Ms. Sharmistha Sharma (Editor, “I Next”, Lucknow), Mr. Ram Dutt Tripathi (BBC News),
Mr.Ashok Pandey (Amar Ujala), Ms.Bhavna Pandey
(Amar Ujala), Ms.Pradyumna Tewari (Amar Ujala), Sakhi, Asian Age, Reuter, India
Today and electronic media of Lucknow and
more. The editors shared their views regarding
the role of media in bringing about a positive
change in the society with particular
reference to women’s reproductive rights to
enable them to produce healthy children.
workshop was inaugurated by Mr. Anant
Mishra (Minister of Health and Family Welfare,
Government of Uttar Pradesh). Ms. Shailaja
Chandra (Executive Director, JSK) , Director
General Health (UP), Mr. Anand Madhab (National
Head, Jagran Pehel), Mr.Shekhar Tripathi (Resident Editor, Dainik Jagran ,Lucknow) and
other dignitaries were present during the
Mishra in his inaugural speech reiterated the
important role of media in bringing about a
positive change in population scenario of the
state and appreciated the initiative of Jagran
Pehel and JSK. He also assured all support for
effective implementation of the Prerna
Strategy of JSK in the state and other
initiatives being undertaken by JSK in the
state of Uttar Pradesh.
Chandra, ED, JSK gave a presentation
regarding the status of Population growth and
various strategic interventions of JSK in UP
and other EAG states. The Prerna strategy,
the Call Centre service were some of the
topics which were elaborated by Ms.
Chandra. Ms. Shailaja Chandra also announced
the Media fellowship for encouraging
journalists to write in depth based on
ground level analysis and peoples attitude to
Gender and Reproductive health issues.
President of Jagran Prakshan Ltd. Mr. Bharat
Gupta joined the workshop and extended his
gratitude to JSK for initiating the workshop.
He announced that the Toll free number of
JSK’s Call Centre would be publicised through
Dainik Jagran Hawker’s bill books regularly
across the states.
brainstorming session was facilitated by Ms.
Akhila Shivadas, Executive Director,
Centre for Advocacy and Research (CFAR), New
Delhi and Ms. Shakuntala of Sahayog, Lucknow.
As an outcome of this session the participants
came up with the key issues to be addressed
through Media initiatives and how they can
make the coverage more effective.
presentation Dr. Aravind Mohan , Professor of
Economics, Lucknow University and Ms.
Sharmishtha of “I-Next” dwelt on various
dimensions of population growth and the
connected issues which could be addressed by
the media. Dr.Gaurav Arya, UNICEF depicted
the close interrelation between maternal and
child health and Family Planning.
Mr. P C
Samantray, Programme Coordinator of Jansankhya
Sthirata Kosh gave details of the Prerna
strategy which JSK is conducting in various
districts of UP and other EAG Staes. He
elaborated the success stories of Prerna from
Nabrangpur in Orissa to Dhaulpur district in
Rajasthan where selected Couples were awarded
in a public function for breaking stereo types
and bringing mind set changes about
cuttings from various News Papers