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Workshop on Population Stabilisation and the Role of Media

A one day workshop on Population Stabilization and the Role of Media was organized by Jansankhaya Sthirata Kosh (JSK), Jagran Pehel and Jagran Sakhi on 9th January, 2009. This was the first State level  interactive workshop with journalist organized in Lucknow, Uttar Pradesh. The aim was to sensitize the journalists  and orient them towards Population stabilization issues and to enhance their capacity for impactful reporting.


The workshop was attended by 60 journalists from districts of Uttar Pradesh with a  majority of journalists from Dainik Jagran. This workshop was also supported by other media houses like Ms. Sharmistha Sharma (Editor, “I Next”, Lucknow), Mr. Ram Dutt Tripathi (BBC News), Mr.Ashok Pandey (Amar Ujala), Ms.Bhavna Pandey (Amar Ujala), Ms.Pradyumna Tewari (Amar Ujala), Sakhi, Asian Age, Reuter, India Today and electronic media of Lucknow and more. The editors shared their views regarding the role of media in bringing about a positive change in the society with particular reference to women’s reproductive rights to enable them to produce healthy children.


The  workshop was  inaugurated by Mr. Anant Mishra (Minister of Health and Family Welfare, Government of Uttar Pradesh). Ms. Shailaja Chandra (Executive Director, JSK) , Director General Health (UP), Mr. Anand Madhab (National Head, Jagran Pehel), Mr.Shekhar Tripathi (Resident Editor, Dainik Jagran ,Lucknow) and other dignitaries were present during the inaugural session.


Mr. Anant Mishra in his inaugural speech reiterated the important role of media in bringing about a positive change in population scenario of the state and appreciated the initiative of Jagran Pehel and JSK. He also assured all support for effective implementation of the Prerna Strategy of JSK in the state and other initiatives being undertaken by JSK in the state of Uttar Pradesh.


Ms. Shailaja Chandra, ED, JSK gave a  presentation regarding the status of Population growth and  various strategic interventions of JSK in UP and other EAG states. The Prerna strategy,  the Call Centre service were some of the topics which were elaborated  by Ms. Chandra. Ms. Shailaja Chandra also announced the Media fellowship for encouraging journalists to write in depth based on ground level analysis and peoples attitude to Gender and Reproductive health  issues.


Executive President of Jagran Prakshan Ltd. Mr. Bharat Gupta joined the workshop and extended his gratitude to JSK for initiating the workshop. He announced that the  Toll free number of JSK’s Call Centre would be publicised through Dainik Jagran Hawker’s bill books regularly across the states.


The brainstorming session was facilitated by Ms. Akhila Shivadas, Executive Director,  Centre for Advocacy and Research (CFAR), New Delhi and Ms. Shakuntala of Sahayog, Lucknow. As an outcome of this session the participants came up with the key issues to be addressed through Media initiatives and how they can make the coverage more effective.


In his presentation Dr. Aravind Mohan , Professor of Economics, Lucknow University and Ms. Sharmishtha of “I-Next” dwelt on various dimensions of population growth and the connected issues which could be addressed by the media. Dr.Gaurav Arya, UNICEF depicted  the close  interrelation between maternal and child health and Family Planning.


Mr. P C Samantray, Programme Coordinator of Jansankhya Sthirata Kosh gave details of the Prerna strategy which JSK is conducting in various districts of UP and other EAG Staes. He elaborated the success stories of Prerna from Nabrangpur in Orissa to Dhaulpur district in Rajasthan where selected Couples were awarded in a public function for breaking stereo types and bringing mind set changes about Responsible Parenthood.

Paper cuttings from various News Papers

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