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JSK's Innovative Strategies |
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► Strategy No. 1
Prerna |
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“Prerna” provides an opportunity for couples who have
fulfilled specific responsible parenthood
criteria to become entitled to receive award for breaking stereo-types. The
ingredients to qualify are:
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Girl’s marriage after 19 years of age
(Reward of Rs.5000/) and giving
birth to the first child after she is 21
years old (Reward of Rs.7000/ if it’s a
girl child & Rs 5000/ if it’s a boy)
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Keeping a 36 month gap between first and
second child and one parent getting
sterilized (within 1 year from the date of
birth of the 2nd child) after the second child is born
(Reward of Rs.7000/ if it’s a girl child &
Rs 5000/ if it’s a boy)
Eligible Couples in each district (initially not more
than 30 Couples per District) fulfilling age
of marriage criteria and birth of the 1st
child after 2 years of marriage and birth of 2nd
child after 36 month interval followed by
sterilization, shall be eligible for the award
subject to the conditions below:
IMPORTANT CONDITIONS:
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Couple must belong to any of the 46
districts identified for 2008-09 Prerna
awards by JSK.
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Must belong to BPL category.
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Preference will be given to younger couples
(age of wife not exceeding 30 years).
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Only those couples who have completed
registration of marriage and registration of
the birth of each child with the
competent authority (Registrar of Marriages
/ Appropriate Govt. Officer registering
births) would qualify for the Award.
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The award shall be given in form of Kisan
Vikas Patra in the name of Couple and will
be given at a public function.
Click here for a
detailed note on "Prerna". 
Click here for a report
on "Prerna" by The Hindu.
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►
Strategy No. 2
Santushti |
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Under the “Santushti” strategy private gynaecologists and NSV surgeons are encouraged
to perform 100 tubectomy / vasectomy
operations in public private partnership mode.
An MOU has to be signed between the district
CMHO or District Health Society and the
Private Nursing Home. JSK is paying at
the rates approved by Ministry of Health. The
beneficiary pays nothing. Funding is provided
by JSK through the Collector’s office to save
time. The strategy encourages private sector
facilities and surgeons to join hands to
provide services for sterilization.
JSK offer a Rs. 15,000/- start up advance and
Rs. 500/- per case extra if 30 or more
operations are conducted in a day in
accredited hospitals or Nursing Homes. These
modifications are promoted by JSK to
encourage private sector involvement in
offering services.
Click
here for a detailed note on "Santushti".
Click here to download a sample MOU.
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Strategy No. 3
Call Centre on Reproductive
Health, Family Planning and Child Health |
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JSK has established a Call Centre
service to give
information on reproductive health and family
planning in English and Hindi using computer
based software. The service is used by those
who want telephonic advice particularly
adolescents, newly married and about-to-be
married couples. The software was prepared by
the Maulana Azad Medical College (MAMC), New Delhi
and technical training was imparted by MAMC
and St.
Stephens Hospital, New Delhi. The material
used to prepare the software is on JSK’s website under :
FAQ's on Sexual and Reproductive Health.
FAQ's on Child's Health
Click here for a
detailed note on "Call Centre".
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Strategy No. 4
Involving Private O&G
Practitioner for IUCD 380 A |
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JSK has involved private
sector doctors (gynaecologists) to
promote the use of an intra-uterine
contraceptive device called IUCD 380A which
prevents pregnancy upto 10 years. This device was
introduced by Government of India in 2002 as a
part of its National Family Planning Programme.
The improved version is popular in government facilities
but has not been picked in
large measure by the private sector although it is a boon for women
who want to have both long term protection
from pregnancy and the option of
having a baby.
This device is extremely
popular in other countries particularly in
China. The health risks associated with
the method are negligible. The option is
reversible and can be used by women
apprehensive about opting for surgery.
Click her for a detailed
note on IUCD 380A.
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Strategy No. 5
Virtual Resource Centre |
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JSK has established a Virtual Resource Centre
(VRC) which provides access to films, posters,
photos on subjects like gender, maternal and
infant mortality, the waning sex ratio,
adolescent health spacing etc. the material is
of use to the teaching fraternity, NGO’s,
Media, Researchers and Students.
Inter-university and school level quiz
competitions are now being planned which would
further motivate young people to use the VRC
which would heighten interest in material and
child health issues..
The VRC is a virtual documentation centre and
anyone can place orders and receive the
material on CD free of cost.
Click here for a detailed note on "Virtual
Resource Centre".
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Strategy No. 6
Display Mindset Change
Posters
(Indian Railway
has already done it.) |
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In consultation with UNFPA, JSK prepared
mindset change posters which address family
members to give the girl a chance to be in
good health before she produces a child. The
posters were designed by Lintas which is the
leading advertising agency and the cost of the
creatives was borne by UNFPA.
The posters below can be downloaded by any organisation and they can
fix their own logo and display the posters at places
like post offices, rural banks, fertiliser
depots, shops or any places where congregates. This is one way of promoting mindset changes
by involving civil society.
Mindset changes
promoted by well-know such organisations are likely to
be received positively by the public.
Click here for a detailed note on "Mindset
Change Posters".
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