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Join the Initiative by:

 

Display Posters
  Click here to download Posters

YOU CAN BE THE CHANGE. Download and display posters using your Company's or Organisation's Logo. Promote important mind set changes by displaying following posters at places like:

  • Rural Banks 

  • Village Post Offices

  • Groceries

  • Oil Depots

  • Fertilizer Depots

  • Shops selling consumer goods (FMCG) & Consumer Durables

Indian Railway has already done it.

 

 

Support "Prerna"

 
WHY TO SUPPORT "PRERNA"
 
Challenges Ahead
 
►Infant Mortality
 
The community stress on account of Infant Mortality is still a matter of concern in states like Bihar, Jharkhand, Madhya Pradesh, Chhatisgarh, Orissa, Rajasthan, Uttar Pradesh. The relative high Infant Mortality influences the level of expectations regarding member of surviving children containing Neonatal Mortality Rate (NMR) and Infant Mortality Rate (IMR) has direct bearing with maternal health status. Early marriage and early pregnancy perpetuate NMR/IMR.
  Click here to view a comparative graph on IMR
►Childrens' Nutritional Status
 
Childrens' Nutritional status is directly related to Health status. Compromised Nutritional Status leads to not only ill health but substantially increases the chances of a number of infections because of low immunity levels. More the number of children in a family less is the share of food for each child and hence proportionate degrees of malnutrition.
  Click here to view a comparative graph on Childrens' Nutritional Status
►Total Fertility Rate
 
The replacement level of population requires 2.1 TFR, which remains very high in Bihar, Jharkhand, Madhya Pradesh, Chhatisgarh, Orissa, Rajasthan, Uttar Pradesh (i.e between 2.4 to 4). The efforts to regulate TFR and finally bringing it down to 2.1 entails use of spacing methods as also permanent sterilization. One of the requirement under "Prerna" strategy is sterilization by either parent after second child.
  Click here to view a comparative graph on TFR
►Maternal Mortality Ratio (MMR)
 
The lowest MMR in India is even higher than that in developed countries. States like Uttar Pradesh, Assam, Rajasthan, Bihar, Orissa still show very high MMR. The predominant cause of high MMR in Indian states is early marriage. Coupled with early / frequent pregnancies without spacing contributes to high MMR. JSK's "Prerna" directly addresses this issue.
  Click here to view a comparative graph on MMR
Considering the goal of achieving replacement level fertility (2.1 TFR) by 2010, current scenario points to long time lag.
 
"Prerna" Strategy
 

JSK’s INNOVATIVE STRATEGY "Prerna" aimed at “ MIND SET CHANGE”.

 

Prerna” provides an opportunity for couples who have fulfilled specific responsible parenthood criteria to become entitled to receive a reward for breaking stereo-types. The ingredients to qualify are:-

  • Girl’s marriage after 19 years of age. (Reward of Rs.5000/)

  • Giving birth to the first child after the mother was 21 years old. (Reward of Rs.7000/ if it’s a girl child & Rs 5000/ if it’s a boy)

  • Keeping a 36 month gap between first and second child, and one parent getting sterilized after the second child is born. (Reward of Rs.7000/ if it’s a girl child & Rs 5000/ if it’s a boy)

 

Ingredients of JSK’s Prerna Strategy

  • Locating couples (Below Poverty Line), who have adopted the above ingredients, as Responsible Parents through community level efforts (Dhaulpur example).

  • Authenticating Registration of marriage and birth of child by CMHO’s office.

  • Rewarding eligible couples (Kisan Vikas Patras worth Rs.5000-Rs.7000), given at  district level public function by the Collector.

  • Adequate press coverage to be assured.

  • A district can initially reward upto 30 such couples for completing among one or more of the requirements.

  • Couples thus awarded, are encouraged and socially show-cased, as  Role Models.

               Copyright © 2007 - Jansankhya Sthirata Kosh                 

 

(Website last updated on 6th November, 2008)