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Indian Post and JSK's Bhagidari “PRERNA”

JSK entered into a Memorandum of Understanding with India Posts (Rajasthan Circle) on 22nd September 2008.  This was to initiate a partnership, aimed of promoting the Prerna strategy in some selected underdeveloped districts of Rajasthan.  Karauli district was identified as a pilot initiative.  T


Karauli is one of the most deprived districts in Rajasthan.  About 87 percent of rural households have low standard of living. The percentage of girls marrying before completing 18 years in rural areas is 56 percent.  The state average marrying before 18 years is 47 percent in rural areas. (DLHS-3).


Selected socio-economic indicators show the developmental status of Karauli district with respect to Rajasthan and India:


Selected Indices of Karauli District with Rajasthan and India

(Source: Census 2001, Infant and Child Mortality in India District Level Estimate PFI 2008)



In pursuance of the MOU, the department of Posts (Chief PMG, Rajasthan) organized a training work shop for a group of postal field delivery staff to devote some time to locating couples who qualify for the Prerna Award from identified villages.  JSK conducted the workshop for 34 field delivery staff and their supervisors on 11th January 2009 at Main Dak Ghar (MDG), Karauli.


During the workshop, all relevant information on the health indices of Karauli and the ingredients of Prerna were discussed by JSK representatives with the group.  JSK’s team members were from public health, demography and finance.

  • Dr. P Samantaray

  • Ms. Preeti Upadhyay

  • Mr. S. R. Gupta

The postal staffs were collected under the Inspector of Post office of Karauli and Hindan City. The participants showed keen interest in carrying the Prerna initiative forward. The follow-up action is now underway and we expect to receive nominations within 2-3 months.

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