Innovative Strategies


Call Centre

JSK has started a Call Centre service to give information on reproductive health and family planning in English and Hindi, using computer based software. The service is being used by those who want telephonic advice particularly adolescents, newly married and about-to-be married couples. Technical support has been provided by NIC, NASSCOM and the Central Bureau of Health Intelligence(CBHI). The software was prepared by the Department of Community Health of Maulana Azad Medical College. The initial publicity for the Call Centre was aimed at Delhi, Ghaziabad, Noida, Gurgaon and Faridabad to gain experience before opening the service to more towns and rural areas. Now the publicity is aimed at clusters of districts in the North Indian states starting with Uttar Pradesh, Madhya Pradesh and Bihar.

Click here for a detailed note on Call Centre.

New Strategies - JSK has introduced two unique strategies named Prerna and  Santushti.

 Prerna Jansankhya Sthirata Kosh (National Population Stabilization Fund) is an autonomous body of the MoHFW, Govt. of India has launched PRERNA, a Responsible Parenthood Strategy in 2008 in seven focus states (Bihar, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Jharkhand, Odisha, and Rajasthan).
The strategy recognizes and awards couples who have broken the stereotype of early marriage and early childbirth and helped change mindsets.
In this scheme, the girl should have bee n married after 19 years of age and given birth to the first child at least after 2 years of ma rriage. The couple will get award of Rs. 10000/- if it is Boy child or Rs. 12000/- if it is Girl child. ' If birth of second child is at least after 3 years of first child birth and either parent voluntarily accept permanent method of family planning within one year of the birth of the second child, couple will get additional Rs. 5000/- if boy child and Rs. 7000/- if girl child. The scheme is only for BPL families Click here for detailed note on Prerna.


Santusht is a Scheme of Jansankhya Sthirata Kosh (JSK) for high populated states of India viz Bihar, Uttar Pradesh, Madhya Pradesh, Rajasthan, Jharkhand, Chhattisgarh & Odisha. Under this scheme, Jansankhya Sthirata Kosh, invites private sector gynecologists and vasectomy surgeons to conduct operations in Public Private Partnership mode.
According to this Scheme, an accredited private Nursing Home/ Hospital (Quality assurance manual for Sterilization services), can sign a MOU with JSK. Upon signing the MOU Pvt. Hospitals/NH shall be entitled for incentive, whenever it conducts 10 or more Tubectomy/Vasectomy cases in a month


1. Click here for detailed note on Santushti
2. Click here for MOU on Santushti
3. Click here for SCID & Post operative format for Santushti scheme .

Click here to see scanned newspaper cutting of Satna story.


Virtual Resource Centre (VRC)

Virtual Resource Centre (VRC) provides access to films, posters, photos on subjects like anaemia, gender, maternal and infant mortality, the waning sex ratio, adolescent health, spacing etc. to the media, researchers, students NGOs and to general public. Inter-university and school level quiz competitions have been planned which would further motivate stakeholders to use the VRC. The VRC is a virtual documentation centre and anyone can place orders and receive the material on CD free of cost.


Click here for detailed note on Virtual Resource Centre.